ATM Dis Ticaret A.S. was established in 1990 in Istanbul and got involved in the wholesale business of maternity products. In the year 1994, the company began to operate on a retail store basis, gradually excelling in the sales of top quality maternity and baby care products under the JOKER brand.
JOKER is now renowned for being highly specialized in the 0-3 years baby items and 0-5 years preschool toy categories. Over the years, the company has deservedly acquired a good reputation in baby care and maternity products, which helped confirm its spot as the market leader in Turkey. Today, the brand JOKER reaches out to its customers nationwide with its 21 retail stores, 16 department stores presence and its website, which offers customers exclusive deals from the company’s e-commerce site.
Our vision is to offer our customers a wide range of quality products with reasonable prices. A wide array of products including pregnancy and new mum essentials, baby care and nursery products (0-5 years), children’s clothing, educational toys, season items, decoration items, books, stationery and a vast variety of toys alongside amusement parks inside shopping malls, give JOKER the opportunity to combine different concepts under the same roof, thus differing noticeably from competition.
We at ATM Dis Ticaret A.S, realize the beneficial effects of an enjoyable day filled with fun and quality time sharing with adults on children’s psychology. Hence, we aim at making parents spend valuable time with their children, while sharing the fun. In this perspective, 25 Kiddy Land/JOKER Land Children’s Amusement Parks have been created for children between 2-16 years of age across Turkey. In addition to mere fun, theme parks have been set up within Kiddy Land / Joker Land recreation areas, to tap into the imaginative power of children. Based on this point of view, children benefit from facilities packed with special activities and toys that stimulate our children’s cognitive, physical, social and emotional development.
Additionally, the brand JOKER has partnered with the Faculty members of one of Turkey’s leading universities, Bogaziçi, in order to create the JOKER Academy concept; an innovative approach combining games and development for all children.
This particular center, which benefits from an environment, equipment and teaching program entirely designed by the faculty members of BOGAZIÇI UNIVERSITY, is based on the development needs of target age groups (0-3 and 4-8 years). Thanks to its location inside shopping arcades, Joker Academy is the ideal place for families, who either wish to spend time with their children or leave them for a couple of hours in a completely different entertainment and development hub, remaining all the while under the constant supervision of specially trained staff members.
Headquartered in Besiktas, Istanbul, ATM Dis Ticaret A.S. currently employs more than 500 people nationwide and is the exclusive distributor of several internationally well-known brands in the Turkish market. The company is undisputedly Turkey’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands and child development concepts.